Creative Services Frequently Asked Questions
Concerned about what to do on social media?

Need help with your social advertising initiatives?

SocialMedia Networks’ Creative Services is here to help you advertise successfully within social media.

General Information

SocialMedia Networks Creative Services is an internal social advertising agency dedicated to ensuring the success of brand and performance advertisers on social media. We offer a portfolio of services to help clients achieve maximum reach to their customer base through social platforms such as Facebook, Bebo, hi5, MySpace, and OpenSocial. 

Our creative services:
  • Social Advertising Development: includes integrated development of text, display, and Social Media ads
  • Social Advertising Concept Development: work with the social advertising experts to solidify your social advertising concepts.
  • End-to-End Social Application Development: Includes everything from concept development, application design, application development
  • Social Application Optimization: optimization and strategic guidance of existing social applications to improve virality
 

SocialMedia Networks believes in creating great social applications and highly engaging social advertising, not just building banners or running simple text ads. In every engagement, we will provide you the strategic advice to ensure your success in the social advertising medium. We want to create social advertising experiences that not only allow users to express themselves but tap into social platforms and leverage the social graph.

FAQ
 
Which social applications have you developed?

Social Media is not only the fastest growing network of applications on social platforms but also has built some of the most viral applications. The Creative Services team has been involved in the creation of over 10 (and counting) applications. These include highly viral applications such as:

Advertiser applications we have developed:

·         NBC American Gladiators http://apps.facebook.com/nbcgladiators/

·         NBC Universal - Which “The Office” character are you most like? (quiz app for the popular show “The Office”)

o        Link: http://www.facebook.com/apps/application.php?id=7904136943

·         IAC (gifts.com) Gift Swap (seasonal app in Christmas season to promote gifts.com; White Elephant on the app; at peak 81K installs in less than a couple of weeks)

o        Link: http://apps.facebook.com/apps/application.php?id=12605150156

·         IAC (iwon.com) Picture This! (Pictionary-like app where users are given a phrase and friends can guess what their friend drew)

o        Link: http://apps.facebook.com/apps/application.php?id=8381235987

·         Veepers for Pulse Entertainment (send animated characters to your friend )

Do you develop on all social platforms?

We currently focus a majority of our development efforts within Facebook and Bebo platforms. Creative Services plans to develop on other social platforms, such as MySpace, Hi5, and Friendster once OpenSocial APIs are more stable and upon client request.

Do you have your own internal developers?

No. SocialMedia Networks has identified highly qualified application development partners that meet SocialMedia’s standards for success. Development partners manage the end-to-end project but a SocialMedia Account Manager is assigned to each engagement to ensure the complete oversight of the project from concept development to application promotion.  Our team will make sure that the entire engagement is a success.

Who are your development partners?

We have relationships with a large number of developers and match your needs to the right development partner. 

Is the purchase of a media buy required to use Creative Services?

Yes. SocialMedia Networks is a social advertising network and to ensure the customer is successful and ensure users are using the application, a media buy is required. The last thing you want is to invest in developing an application and no one use it, right?

How long does it take to get an estimate of how long it will take to create a Facebook application?
Creative Services can provide an estimate within 48 hours depending on how much information is made available such as concept documents, technical specifications, and/or examples of other applications.

How much does a Facebook application cost?
The cost is a factor of complexity. We always recommend ensuring that the social application includes viral elements to make the application more successful. This may include notification requests, updates to profile based on changes in application, social interaction elements, etc.

If you already have an idea in place, we can consult with you to optimize the social application idea. We work with you to take your idea to something that is more refined for our team to put an estimate together. The estimate will include a design session where you work with one our development partner’s application architects to translate the original idea into a concrete design specification, including use cases, workflow, functional services, and screenshots. 

How long does it take to develop a Facebook application?The development time, similar to cost, is a factor of complexity. We always recommend ensuring that the application includes viral elements to make the application more successful. This may include notification requests, updates to profile based on changes in application, social interaction elements, etc.

Typical viral Facebook applications can take anywhere from 3-6 weeks to develop. This includes everything from design, develop, testing, and deployment. Our process includes a rigorous testing cycle to ensure all corner cases are being addressed as serious bug issues will affect the adoption and success of the application.